Twitter Web Analytics Arrives

Twitter Web Analytics is a new tool intended to give website owners more data on the effectiveness of their Twitter integrations. It’s powered by BackType, a social analytics company that Twitter acquiredin July.

Twitter Web Analytics, will help publishers and website owners understand three key things:

  • How much of their content is being shared on Twitter
  • How much traffic Twitter is sending their way
  • How well Tweet buttons are performing.

The tool is free and currently in beta. It will roll it out to all website owners in a few weeks. An API will also be released for developers.

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