Twitter Web Analytics Arrives

Twitter Web Analytics is a new tool intended to give website owners more data on the effectiveness of their Twitter integrations. It’s powered by BackType, a social analytics company that Twitter acquiredin July.

Twitter Web Analytics, will help publishers and website owners understand three key things:

  • How much of their content is being shared on Twitter
  • How much traffic Twitter is sending their way
  • How well Tweet buttons are performing.

The tool is free and currently in beta. It will roll it out to all website owners in a few weeks. An API will also be released for developers.

One thought on “Twitter Web Analytics Arrives

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s