Twitter Web Analytics is a new tool intended to give website owners more data on the effectiveness of their Twitter integrations. It’s powered by BackType, a social analytics company that Twitter acquiredin July.
Twitter Web Analytics, will help publishers and website owners understand three key things:
- How much of their content is being shared on Twitter
- How much traffic Twitter is sending their way
- How well Tweet buttons are performing.
The tool is free and currently in beta. It will roll it out to all website owners in a few weeks. An API will also be released for developers.