How People Get Local Information

Americans turn to a wide range of platforms to get local news
and information, and where they turn varies considerably depending on the
subject matter and their age, according to a survey by the Pew Research Center’s
Project for Excellence in Journalism and Internet & American Life Project,
produced in association with the John S. and James L. Knight Foundation.

Most Americans, including more tech-savvy adults under age 40, use a blend of both new and traditional sources to get their information.

Overall, the picture revealed by the data is that of a richer and more
nuanced ecosystem of community news and information than researchers have
previously identified.

  •  Americans report watching local TV news than any other source—but for just a few topics—mainly weather, breaking news, and to a lesser degree, traffic.
  • Younger adults, moreover, rely on local television less.
  • Most Americans (69%) say that if their local newspaper no longer existed, it would not have a major impact on their ability to keep up with information and news about their community.  Newspapers (both the print and online versions, though
    primarily print) rank first or tie for first as the source people rely on most for 11 of the 16 different kinds of local information asked about—more topics than any other media source.

For adults generally, the internet is a main source for  information about restaurants and other local businesses, and it is tied with newspapers as a top source for material about housing, jobs and schools—all areas that place a special value on consumer input.

Get more details from this survey