Idealware has just published an update of the Nonprofit Social Media Decision Guide.
With more than 750 million people signed up for Facebook alone, there’s little doubt that social media can be a powerful part of most organizations’ communications mix. But what can it be used for—outreach and engagement? Event management? Advocacy? How about fundraising? For many nonprofits, it’s far more obvious that such tools can be useful than how to use them.
The Nonprofit Social Media Decision Guide was created to help organizations determine what results and benefits they can reasonably expect from social media, and to guide them through the process of identifying the right channels for different goals. To help organizations turn the theoretical into the practical, a workbook is included that helpsto apply the guidance to real-world needs.
From tool-by-tool comparisons and strategies for success to ways to integrate multiple channels, the guide is based on extensive research, interviews and experience. Case studies of organizations successfully using social media for different purposes are included, as is a directory of consultants who can help nonprofits implement plans.
“Social media is a conversation the world is having. Organizations can’t afford to be left out of it, said Andrea Berry, director of partnerships and learning at Idealware. “Idealware’s Nonprofit Social Media Decision Guide can help them find their voice.”