Companies that blog have 55% more website visitors and up to 88% more leads per month than those who do not. These stats make it clear that blogging is a critical piece of a company’s inbound marketing strategy.

Hubspot has published a new ebook, An Introduction to Business Blogging, to learn key blogging fundamentals that drive traffic and leads to your website and establish you as a thought leader.

This this 83-page ebook, you will learn:

* How to generate blog content ideas
* How to optimize your blog posts for SEO
* How to promote your blog to drive traffic
* How to measure your blog performance
* Business blogging best practices from the experts