Public Relations as Part of Business Cirriculum

PRSA has an initiative to bring corporate communication and reputation  management into the MBA curriculum. I first heard about this effort during the 2011 National Assembly, and I think this is a great idea.

BusinessWeek recently posted an article about the initiative:

One thought on “Public Relations as Part of Business Cirriculum

  1. Nice to know about Communication becoming part of MBA curriculum as it will help & hone skills of future managers when they get to handle the same at senior positions. Since most MBA graduates come with a pretty chip on shoulders with a very limited knowledge or understanding of how media works within the overall communication framework especially in India, am hopeful it will put them in a better position.