Public Relations as Part of Business Cirriculum

PRSA has an initiative to bring corporate communication and reputation  management into the MBA curriculum. I first heard about this effort during the 2011 National Assembly, and I think this is a great idea.

BusinessWeek recently posted an article about the initiative: http://www.businessweek.com/business-schools/public-relations-coming-to-a-bschool-near-you-12072011.html

One thought on “Public Relations as Part of Business Cirriculum

  1. Nice to know about Communication becoming part of MBA curriculum as it will help & hone skills of future managers when they get to handle the same at senior positions. Since most MBA graduates come with a pretty chip on shoulders with a very limited knowledge or understanding of how media works within the overall communication framework especially in India, am hopeful it will put them in a better position.

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