Create Engagement with Calls to Action

I have seen many articles and posts that conclude that the most effective websites are engaging. But how? I believe one of the most effective techniques that can be used at any website are calls to action.

Calls-to-action are text, images or buttons that grab attention and drive website visitors to take the actions you want A call can drive a visitor to a purchase,to register for an event, to register for a webinar. Your effective calls depend on your goals and your visitors’ goals.

Defining an effective call to action is challenging. Like many writing tasks finding the right 3-5 words can be much harder than filling a web page with text.

So I was excited to find a new resource from HubSpot: a guide to learn everything you need to know about calls-to-action, from their creation and placement to their optimization and measurement.

Download the Ebook Now

With this 42-page ebook you will learn:

  • How to create a killer call-to-action with copy & design
  • Where to place calls-to-action
  • How to optimize your call-to-action
  • Who is doing it right and who is doing it wrong

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