I have seen many articles and posts that conclude that the most effective websites are engaging. But how? I believe one of the most effective techniques that can be used at any website are calls to action.
Calls-to-action are text, images or buttons that grab attention and drive website visitors to take the actions you want A call can drive a visitor to a purchase,to register for an event, to register for a webinar. Your effective calls depend on your goals and your visitors’ goals.
Defining an effective call to action is challenging. Like many writing tasks finding the right 3-5 words can be much harder than filling a web page with text.
So I was excited to find a new resource from HubSpot: a guide to learn everything you need to know about calls-to-action, from their creation and placement to their optimization and measurement.
With this 42-page ebook you will learn:
- How to create a killer call-to-action with copy & design
- Where to place calls-to-action
- How to optimize your call-to-action
- Who is doing it right and who is doing it wrong