Balance Interactive will present a free webinar, Using Your Web Stats to Improve Usability and Get Results, on January 19 at noon. Participants will learn how to get data on website performance and use that data to achieve organization goals.
The presenter will be my colleague Chrissie Alquinta.
The webinar is designed to help anyone who has a business website and anyone interested in a web analytics program such as Google Analytics for tracking and analyzing data.
- How tracking your website’s performance allows you to make informed decisions about the content, design, and usability of your site, as well as the most efficient allocation of business resources
- How Google Analytics can give insight into: traffic trends, what kind of traffic a site receives, visitor behavior, and SEO and social media effectiveness