Stats on Video Use

New stats from comScore show that 200 billion videos were viewed online in October 2011 and  YouTube delivers 2 out of 5 online videos worldwide.
  • 1.2 billion people age 15 and older watched 201.4 billion videos online globally during October 2011
  • Google Sites, driven by YouTube.com, was tops with 88.3 billion videos viewed on the property worldwide during the month
Top 5 Global Video Properties by Total Videos Viewed (000) (October 2011 Total Worldwide; Visitors Age 15+; Home/Work Location)
  Videos (000) Share of Videos
Total Audience

201,420,689

100.0%

Google Sites

88,278,970

43.8%

Youku Inc.

4,644,727

2.3%

VEVO

3,697,229

1.8%

Facebook.com

2,590,812

1.3%

Dwango Co., Ltd.

2,458,180

1.2%

Source: comScore Video Metrix

Google Sites led as the top global video property with nearly 88.3 billion videos viewed on the property during the month, accounting for 43.8% of all videos viewed globally. YouTube.com was the key driver of video viewing on Google Sites, accounting for more than 99% of videos viewed.

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