The research shows a clear preference for social log in over traditional registration. 86 percent of consumers are bothered by registering at a website and most will give false information or leave forms incomplete when creating a new account.
The data shows several benefits:
- 78% of social login fans have posted a comment or message to their social networks about a product or service they liked or thought others should know about or purchase
- 4 in 5 people (83%) say they are influenced to consider buying new products or services based on positive comments or messages from people in their social network
- 69% say positive reviews may increase their likelihood to purchase a product or service
- 82% seek out or avoid companies based on reviews from friends in their social graph
Consumers are bothered by the need to create new accounts,and report leaving sites to avoid creating accounts and ceating in complete registrations.
The report suggests four significant findings that are key takeaways:
- Requiring consumers to create traditional accounts may lead to undesired outcomes
- A vast majority of consumers prefer social login
- Social login fans are more valuable customers
- Social login’s personalization capabilities are attractive
See the complete report.