While at the Mid-Atlantic Marketing Summit, presenter Mike Volpe from Hubspot mentioned that there is a trend toward companies using Facebook and Twitter in lieu of blogging. He called it wrong-minded and I couldn’t agree more.
Here’s an article that discusses the trend: http://www.usatoday.com/tech/news/story/2012-04-19/corporate-blogging/54419982/1
Building relationships purely with microblogs like Facebook and Twitter where you are limited to just handful of words is building a personal life on only first dates. You can fill your calendar, but what do you have at the end?
Blogging is hard, just like it is hard to build meaningful relationships offline. It takes sustained effort, more than a few words, and thoughtful connections. But the rewards are great – developing a true connection with the individuals you reach.
There are no shortcuts to a solid relationship, but here are my top tips for successful blogging:
- Be regular. Decide on a frequency you can sustain and post regularly (once a month, once a week, etc.)
- Be yourself. Write in the same way that you would talk to your audience in person.
- Be authentic. Don’t have someone else feed you content. Share your own thoughts, write your own messages.
- Interact. Ask questions. Create polls. Ask for comments. Seek and comment on the social activities of your audience. No one likes to be in a one-way relationship.