Social Media Today presents a webinar on June 26 at noon to help you identify which social media metrics are most correlated with actual bottom line performance for your company.
Analytics tools and data abound on the web today, but the technology alone is not as important as the analyst interpreting the numbers or the strategy for prioritizing them. Strategies and initiatives justifying the ROI of social media implementation assume that certain metrics meet set goals. But are those metrics the right ones?
This webinar will explore:
- Which metrics are likely to send social media managers on a wild goose chase
- What should companies be measuring in a long-term strategy
- Which metrics become important when dealing with “triple bottom line” evaluations
- Do social platforms differ in which metrics are most significant