Social Media Listening Tools

Participating in social media is not just about posting. It is all about “listening.” You need to know what others are saying about you/your brand, who the influencers are, and how to fit into the rhythms of the discussions taking place.

I often get asked about the best tools for this important listening job. You can do it yourself, leveraging Google Alerts and some other free tools, but it is time-consuming.

Forrester recently polled 108 listening platform customers to learn about the evolution in companies’ social intelligence practices and reviewed current vendors. The result is The State Of Social Intelligence, 2012, a $499 report that may be well worth the investment.

part of the report is a 64-criteria  evaluation of enterprise “listening” vendors broken down by product  fit, customer success, and Forrester client demand. Most listening platforms help capture social data, manage and analyze its  content through text analytics, and deliver insights in dashboards and reporting  services.

Visible Technologies shared the  top spot with Radian6; both feature flexible dashboards and inventive road  maps. Additional standouts included Attensity with its data-processing focus;  Converseon with its research reporting; Networked Insights with its focus on  media planning and buying; NM Incite with its consulting services; SDL with its  data collecting; and Synthesio with its international expertise.

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