Janrain, a leading provider of the platform that allows websites to leverage social login, has released the latest data on consumer preferences. For users, social login shortens the registration process to a single click and for the website manager it provides instant access to data on users.
Across 365,000 websites analyzing social login and social sharing preferences, Facebook is the most popular option at 45%, while other would rather use a different social identity, such as Google, Yahoo! or Twitter.
In general, people use Facebook to interact with friends and family, Twitter to follow influencers and share opinions, LinkedIn for their professional network, and Gmail, Yahoo! or Hotmail to communicate directly with contacts.
More than ever, people are sharing comments, purchases, reviews and other content from the web to their social networks. Facebook and Twitter are the most popular sharing destinations, but Yahoo!, LinkedIn and MySpace maintain preference on niche sites that cater to their audience (B2B sites for LinkedIn and music sites for MySpace). During the past two quarters, Twitter’s popularity as a sharing destination has increased faster than other social networks.