The PRSA HyperConnections Summit will bring together technology communicators and social media marketers who recognize the importance of evolving their strategic approach to reaching multiple audiences.
Multi-channels, multi-devices — that is the reality for today’s communications professional. Sessions will focus on how companies can make better use of both strategies to increase revenue and awareness.
The PRSA Technology Sections has lined up speakers from The Atlanta Braves, eBay, Rubbermaid and Sprint, to illustrate how to drive successful campaigns and reach target audiences through traditional and digital and social media.
- “Walking the Walk: Managing Communications for Senior Executives”
Judy DeRango Wicks, APR, vice president, communications, Fiserv
- “Today’s Media Environment and Moving Across It: A Fireside Chat with Bloomberg’s Jason Kelly”
Jason Kelly, Bloomberg private equity reporter
Mike Neumeier, APR, principal of Arketi Group
- “Managing Forward: Analytics to Understand the Multi-Channel and Multi-Device Customer”
Larry Freed, president and CEO, Foresee
- “The Hired Gun: Independent Journalists Tell-All”
Dan Tynan, independent tech journalist for InfoWorld, PCWorld and Family Circle
Christina Tynan-Wood, independent tech journalist for Family Circle, author of “How to Be a Geek Goddess” and the blog GeekGirlfriends.com
There is a fee for registration, but an early discount is offered though August 29.