“Inbound Marketing: Getting Found with Creative Content” is a free webinar on Wednesday, August 29 at 2 p.m.
With lead generation serving as one of the most important business outcomes B2B marketers desire, the switch from outbound marketing: advertising, trade shows, direct mail–to inbound marketing: content marketing, SEO, social media, has never been stronger.
The webinar will cover:
- The ingredients of a successful inbound marketing program
- How to justify the investment and minimize the expense
- Creative ideas for content and calls-to-action
- What’s worked and what’s not worked in a B2B environment
- Best practices for blogging, content creation and social media
- How to measure, track and manage ROI
The event is presented by SpeakerBox.