“LinkedIn and your Brand: Are You Getting the Right Value?” is an an exclusive, live webinar from Social Media Today on September 11 noon.
LinkedIn’s is an important social platform for brand exposure and research. Recruiters hunt for likely hiring prospects, and skilled workers demonstrate their value using resumes, profiles and posts.
But best practices for communications are less clear – what are the marketing and public relations angles for brands in such a community? How are the returns measured on a brand’s investment of time in LinkedIn?
In this webinar, our panel of experts will identify ways that companies can evaluate their success in presenting their brands to the tens of millions of LinkedIn members. Your will learn:
- Beyond proving themselves as attractive companies to work for, what other brand reinforcements are possible?
- What forms of presence must a brand take in order to reach its market on LinkedIn?
- What makes a good recruiter/ambassador for a brand on LinkedIn?
- What are the pitfalls to brand representation on LinkedIn?