“What Does an Influencer Really Look Like? How to Measure Online Influence that Makes a Difference” is a free webinar from Social Media Today on Sept. 18 at noon.
The nature of social media is that it’s driven by the behavior of consumers, whose decisions are in turn influenced by other people online. There’s never been much question that some web users have a stronger or broader influence on people’s decisions than others – the challenge for marketers has been to identify these web influencers, and in some cases attempt to influence them in a positive direction as it concerns their business. But how to measure influence, which only works if consumers allow themselves to be swayed?
Does a number of friends or followers aptly illustrate trust, admiration, respect, shared values and the other factors that really make up influence? This webinar will examine the true meaning of web influence and how to measure it:
- What do social technology platforms really measure?
- Can one be influential without trying to be?
- How do consumers and marketers decide that someone is influential?
- Is there a direct correlation between influence and marketing success?