Women check email and social media sites more often than men because they fear missing out on something. This according to findings from the 2012 Connecting and Communicating Online: State of Social Media study, conducted by Harris Interactive and MyLife.com®.
Women have a fear of missing out (FOMO), says the report, and 47% wish there were a solution to help them manage their multiple social networking profiles (vs. 40% of men)
- 65% of women (vs. 59% of men) say they keep an eye on their social networking profiles because they don’t want to miss news or an important event or status update
- 25% of female respondents said they typically visit or log-on to their social networking profiles when they wake up, before they check their email accounts. Only 18% of men report checking social networking profiles before e-mail
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