Scaring Women this Halloween – Fear of Being Left Out

Image courtesy of Simon Howden FreeDigitalPhotos.netWomen check email and social media sites more often than men because they fear missing out on something. This according to findings from the 2012 Connecting and Communicating Online: State of Social Media study, conducted by Harris Interactive and®.

Women have a fear of missing out (FOMO), says the report, and 47% wish there were a solution to help them manage their multiple social networking profiles (vs. 40% of men)

  • 65% of women (vs. 59% of men) say they keep an eye on their social networking profiles because they don’t want to miss news or an important event or status update
  • 25% of female respondents said they typically visit or log-on to their social networking profiles when they wake up, before they check their email accounts. Only 18% of men report checking social networking profiles before e-mail

More Findings

Image courtesy of Simon Howden