Write Effectively for Social Media

Here are some tips for writing effectively for social media.


  • Frame as stories
  • Share tips and techniques
  • Always include links
  • Make it about the reader – “you”


  • Write headlines with numbers (odd numbers are best) to get the most attention
  • Offer value added services
  • Make it about the reader – “you”
  • Focus on human interest angle

In general

  • Use great verbs that offer drama
  • Pair verbs with interesting nouns
  • Use simple subject-verb-object sentences
  • Punctuate

Many thanks to Ann Wylie who offered these and more tips during a recent PRSA webinar.


Image courtesy of chanpipat / FreeDigitalPhotos.net