Personas Can Help You Communicate

Marketers have long understood the value of developing personas to understand target customers. These user profiles can be equally handy to communicators. However, I find that developing effective personas is more complicated than it may seem.

A free webinar from the folks at Search Mojo might help: Get More Leads by Identifying and Targeting Your Buyer Personas

The webinar will look at this from a marketing perspective, but I know we communication peeps are smart enough to translate the essentials to our way of thinking.

When: November 16, 2012 at 2:00 p.m. ET.
Speaker: Janet Driscoll Miller, President and CEO, Search Mojo and Adele Revella, President, Buyer Persona Institute, Inc.

Register Now

Janet and Adele will show you:

  • What is a buyer persona and how they will better inform your marketing strategy
  • The Five Rings of Insight that will help you develop and deliver the right content at the right time
  • How social media can help you gather information for creating buyer personas
  • How to use buyer persona information to better target your advertising

Even if you can’t make the live webinar, be sure to register. All registrants will receive an email with a link to the video presentation, available on-demand.

Image courtesy of renjith krishnan /

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