Marketers have long understood the value of developing personas to understand target customers. These user profiles can be equally handy to communicators. However, I find that developing effective personas is more complicated than it may seem.
A free webinar from the folks at Search Mojo might help: Get More Leads by Identifying and Targeting Your Buyer Personas
The webinar will look at this from a marketing perspective, but I know we communication peeps are smart enough to translate the essentials to our way of thinking.
When: November 16, 2012 at 2:00 p.m. ET.
Speaker: Janet Driscoll Miller, President and CEO, Search Mojo and Adele Revella, President, Buyer Persona Institute, Inc.
Janet and Adele will show you:
- What is a buyer persona and how they will better inform your marketing strategy
- The Five Rings of Insight that will help you develop and deliver the right content at the right time
- How social media can help you gather information for creating buyer personas
- How to use buyer persona information to better target your advertising
Even if you can’t make the live webinar, be sure to register. All registrants will receive an email with a link to the video presentation, available on-demand.
Image courtesy of renjith krishnan / FreeDigitalPhotos.net