Which online assets offer the best competitive advantage for you? Do you have a strategy that sets you apart? Great content can attract attention, persuade people to act and impress potential customers with your products. Some tools are likely to be more appropriate and effective for your company’s needs than others, and one will be stronger for your company and its marketing activities than the others. Are you playing to your strengths?
Content may result in great SEO, but may not attract influencers. High quality content can attract an audience, but prove not to be influential if it doesn’t match high quality products and services.
You will learn:
- How do you know which approach will work best for you?
- Are the success metrics the same for each style of content marketing?
- How does a company develop strategic content assets for its marketing?
- What kind of staffing and expertise is required for each approach?