Big Data and the 2012 Campaign is an event offered here in DC by PRSA-NCC.
Weds., Nov. 28
We’ve all heard about big data, the concept of pulling data from a plethora of unique sources in real time and combining it to create a big picture from which insights can be gleaned and decisions can be made. According to McKinsey, big data makes information transparent at a much higher frequency, which ultimately allows managers to make better business and communications decisions.
The event is hosted by the NCC Public Affairs and Government committee. An expert panel will delve into the role that big data played in the 2012 campaign cycle. They’ll also examine how this invaluable resource can be used by any organization.