How can you translate Facebook Likes into valuable assets and customers that deliver real sales? It’s been widely observed that even visitors who “Like” a company page often never revisit, and large numbers of visitors and Likes don’t necessarily translate into leads, sales or even influence. How can your marketing strategy change this dynamic?
Learn the community-building practices that can make your Facebook pages more active.
- What incentives attract people back to companies they’ve Liked on Facebook?
- What kind of company presence must you build on Facebook to build a loyal following?
- Is it personality or offers that bring people back to a business page?
- What community-building activities are most attractive to potential customers?