Most brand advocates are typically fans of a brand who don’t necessarily have a platform of their own. Influencers, however, often have a platform where they can directly impact action by being opinion leaders and authorities.
In the free eBook, The Influencer Continuum™: From Influencer to Super Advocate™, Appinions outlines the process for effectively engaging with key influencers and turning them into advocates for your brand.
By mapping out each phase along the continuum, and discussing what you’ll need to create highly effective influence marketing programs, this guide aims to empower brands to take their influencer marketing efforts to the next level.
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