Everyone has a 24-7 news cycle these days, and every type of media now needs every type of content to cover print, websites, video channels and more. Yet, it is still a challenge to pitch news to reporters. There are fewer of them and more tools that make them accessible to more people who have a story to tell.
Your information becomes more compelling when it covers one of these angles. Being at the extreme of one of these areas is all the better.
- Cultural icons
- Major change
- Significant “beginnings” and “endings”
- Trends and fads