Tools to Measure Social Media Efforts

If you use social media as part of your communication strategy, it is important to measure the results to determine how successful your approach has been.

There are a range of analytic tools to enable you to do this. No one tool will tell you everything you need to know. Using numerous tools simultaneously is optimal to get the full picture.


Some Options

Google Analytics: Provides rich insights into your website traffic and marketing effectiveness; for instance, you can discover where your website visitors are coming from, what they are doing, and how often they return. It’s free and widely used.

Google Website Optimizer: This allows you to rotate different parts of your website content to identify which sections and placement convert into the most clicks, and ultimately, the most sales. Through this you can find the most optimal content combination as well increase the effectiveness of your website and boost customer satisfaction. Free.

Clicktale: Lots of great features including visitor recordings, Campaign tracking, heatmaps, real-time monitoring. It also provides visual conversion paths and why customers abandon your website. You can also improve conversion rates of your online forms from discovering which are left blank, take longest to fill, or even cause them to leave. Prices from $99.

HyperTracker: An automated tracking management tool that provides various statistics to analyse the success o campaigns. Track unlimited campaigns for their entire lifespan.  Free and paid features.

CrazyEgg: Build heat maps and track visitors’ every click within your website. Free month’s trial and prices start from $9.

Compete: Compete enables you to find out what keywords are sending users both to your website and to your competitors. Prices from $199.

Kissinsights: Get real-time feedback from website visitors.  You can manage all of the questions you ask customers through a single dashboard.  Free plus paid additional features.

Facebook Insights: Gives detailed information about follower counts, likes, comments on posts and more.  Free.

Twitalyzer: Evaluates the activity of any Twitter user and reports on relative influence, signal-to-noise ratio, generosity, velocity, clout, and other useful measures of success in social media.  Free trial and prices start from $4.99

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