Email Marketing (Still) Works

According to a study by Docstoc, 94 percent of all users use the internet to send or read e-mails–more than any other activity.

More than:

  • Using search engines (87%)
  • Using maps and finding directions (86)
  • Checking the weather (81%)
  • Getting news (75%)
  • Buying a product (66%)
  • Using social networking sites (61%)

Email marketing works and it is worth the effort, says the report. Email open rates are the highest within one hour of delivery, so senders should take care to send emails at optimal hours.

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