I have said it before and have new data to say it again; social login works and every site should be using it.
According to a recently released report that Janrain commissioned to Blue Research, social login is understood, recognized and increasingly used by a majority of consumers. Social sign-in is the ability to sign-in to a website using an existing online identity from providers like Facebook, Google and Twitter.
Not only is this convienient for users, thre study showed that consumers better understand the value of sharing access to their social profiles when it results in a more personalized, relevant online experience.
A few of the findings:
- 92% report having left a website when they’ve forgotten their username or password
- 87% of consumers are aware of social login, and more than half have tried it
There is a winhere for websites, too — more accurate user information. If creating a new account at a website becomes tedious, people tend to not enter all of the information requested (leave blank,) or intentionally enter incorrect information(to avoid targeted marketing.)
Traditional login requirements can drive customers away, says the report. Social login is considered a desirable alternative. 92% of consumers say they have left a website instead of resetting or recovering login information, while 1/3 say they leave ‘frequently’ when forgetting their user name or password.
The respondents report that they may not use, let alone remember, all of the different username and passwords created online. Over half report having more than five different usernames and/ or passwords for sites that require login.