Who uses social media?

Young adults are more likely than others to use major social media, according to a social media users survey by the Pew Research Center’s Internet & American Life Project shows. Other groups are interested in different sites and services.

Internet users under 50 are particularly likely to use a social networking site of any kind, and those 18-29 are the most likely of any demographic cohort to do so (83%). Women are more likely than men to be on these sites. Those living in urban settings are also significantly more likely than rural internet users to use social networking.

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