The 2013 Washington, DC, Mid-Atlantic Marketing Summit is set for April 19 at the Gannet/USA TODAY headquarters in McLean, VA. The full-day event will focus on emerging technologies and trends in marketing communications.
Speakers have been lined-up for sessions, including: New Developments in Mobile Marketing, Public Relations in a Social World, Marketing & Sales: How to Integrate them Effectively, SEO in 2013: Search in a Social World, Federal Marketing and Startup Marketing: Working with a Lean Budget.
The event also will feature two keynote sessions and Joe Rospars, founding partner and creative director of Blue State Digital will lead one of them. In his position at Blue State Digital, Rospars is responsible for overseeing all strategy agency engagements. He previously served as chief digital strategist for the Obama for America campaign where he was Barack Obama’s principal digital strategist and adviser, overseeing the digital integration of the unprecedented fundraising, communications and grassroots mobilization effort.
Other speakers include: Amena Ali, CMO, Earth Networks – WeatherBug; Peter Cherukuri, SVP, advertising & business development, POLITICO; Kevin Dando, director, digital marketing and communications, PBS; and Rob Pegararo, technology columnist.
Last year, approximately 400 people attended the 2012 Mid-Atlantic Marketing Summit at the Gannet/USA TODAY headquarters in McLean. The event is co-produced by two of the most respected news organizations of their kind in the region: Potomac Tech Wire, the region’s source for technology news and co-producer of Digital Media Conference East; and Capitol Communicator, the region’s source for marketing and communications news.
A full list of speakers and panels is available at the Mid-Atlantic Marketing Summit website.