Public Relations Metrics to Track

measurementPublic relations is measurable. Here are some suggested metrics that can help show PR impact:

Earned Media

Track placements as well as how many times an article, blog post, or piece of content is shared. The goal is to show many people saw, shared, and read it. Google analytics can help to track traffic, views and social shares.

Engagement

Track fans, friends, connections, followers, and viewers on the web and social media.

Revenue Impacts

Show how PR affects growth. If you have e-commerce, track how campaigns drive people to landing pages where they can buy. If you don’t sell online, measure content, email, social media, media relations, and other efforts through the leads they create.

Help me build this list. Post your suggestions as a comment below.