Learning Opportunity for DC Area PR Pros

measurementBig Data and Effective Public Relations will be presented by PRSA-NCC on Monday, April 29, 6:00-8:30 pm.

We’ve all heard about big data, the concept of pulling data from a variety of sources in real time and combining it to create a big picture, from which insights can be gleaned and strategic communications decisions can be made. During this panel discussion, we’ll delve into big data and examine how this invaluable resource can be leveraged by any organization, on any budget.

The panelists will address:

  • What is big data?
  • How does one get derive useful insights from big data?
  • How can communications professionals use big data to communicate more effectively?
  • What are some interesting and innovative examples that showcase how you’ve leveraged big data for various projects and clients?
  • What are some of the new trends and tools that will emerge in the big data space over the next 18 to 24 months?

Cost is $50 for members and $65 for nonmembers. Register now.