No doubt, a great website needs to be part of every communicator’s tool set. But many of us don’t have the resources or know how to develop a website from start to finish. Enter the web development company.
There are many web development companies. Finding the right one starts with defining your needs. You need to know what level of service you need, both to start and ongoing. Then you can research the company that is the best fit.
Having worked both as client and provider in this context, I offer a few tips:
- Know your budget and share it. Web development, like car buying, can fit just about any budget. Don’t frustrate your potential web partner or yourself by looking at the Maserati when you really can afford the Focus. Sharing your budget will allow the web development company to make a thoughtful recommendation on how to maximize your budget.
- Don’t get up-sold. Know what you need and what you are prepared to support. Don’t stretch beyond your means – because you will need to keep up what you wind up with for months and years to become.
- Be easy on yourself. Related to my previous tip, as you select a web development partner make sure that the website being proposed is one that you can happily maintain. Don’t agree to a custom platform if you don’t want to make ongoing decisions on how to keep the site secure and updated. Don’t allow for shortcuts in hosting if you are not prepared to maintain your server level or not have access to support. If you feel like what is being proposed to you requires you to have resources and knowledge you don’t have, then it’s time to look for another approach.
- Like who you are working with. There are many web development companies, each with its own personality. Find a company that you enjoy working with. The work will be hard; you might as well find a team you enjoy working with.