By 2014, many experts predict that mobile will eclipse desktop computing as the primary means that individuals access the Internet. Already, more people use mobile apps than websites, and tablet sales will soon exceed the sale of desktops and laptops combined.
PRSA-NCC is offering a workshop to help you think through the need to move to mobile. Making the Move to Mobile will be held May 22 from 8-10 am in Washington, DC.
Mobile is key to any organization – whether you are an association, government agency, nonprofit or corporation – and, mobile technologies enable your organization to build online financial revenue, grow and retain your constituent base, increase your reach and engagement, and influence public policy.
Experts will discuss the strategies and tools to transition your organization to a mobile-first approach. Panelists will provide tips for organizations already involved in mobile including
- how to build a strategic mobile road map
- how to make the appropriate architecture assessments for your mobile tools
- how to embrace mobile trends
- ways you can leapfrog ahead of your competition by making strategic investments in staff and technology