Active web users create about 500 million pieces of content about products and services per year, yet 80 percent of these user impressions were made by a mere 6 percent of users on social media. So, how do you find and connect with these key influencers?
Klout is a tool that ranks the personal influence of social media users. A new service, Klout for Business, has just been added. Businesses that use the tool will receive analytics that reflect how and where influencers are engaging with their brands.
Businesses can access a dashboard that is designed to show where they are engaging key fluencers on social networks and where they are most active. Klout also indicates which topics audiences influences others on.