“Marketing best practices for the savvy PR practitioner” will be the IPRA luncheon topic on June 6 from 11:30am to 1:30pm at the Embassy Suites in Tysons Corner.
The speaker will be marketing expert Bob London, owner of London, Ink. The program will be a discussion of both tried and true methods and new ways of promoting yourself and your clients. There will be tips on branding and business development as well as how marketing can be integrated into your clients’ public relations and social media strategy.
At this session, you will learn:
- The importance of creating a marketing plan for your business and why the fundamentals of marketing still matter;
- How to determine which channels are right for you and how much time to spend on each;
- How to integrate marketing into the PR plans you develop for your clients; and
- How to evaluate various social media and whether they make sense for your business or clients.
Please bring one marketing/business development idea to share with your table during lunch.