DC Area PR Pros – Learn About Content Marketing

marketingContent Marketing – What Every PR Professional Needs to Know is offered by PRSA-NCC on Weds., June 19, 8-10 a.m., Washington, DC.

Content marketing has exploded in the last few years, and it is now on the minds, and in the budgets, of virtually all marketers and PR professionals.  All brands are publishers now.  If a brand has a Facebook or twitter presence then they need content to populate these platforms.
Standard content marketing execution includes blogs, print magazines and companion websites, e-newsletters, webinars, and postings to mass social media platforms. While the trend in content marketing was initiated through marketing, PR and communications professionals have an enormous opportunity. After all, PR pros are the original content creators – they tell brand stories.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s