Content marketing has exploded in the last few years, and it is now on the minds, and in the budgets, of virtually all marketers and PR professionals. All brands are publishers now. If a brand has a Facebook or twitter presence then they need content to populate these platforms.
Standard content marketing execution includes blogs, print magazines and companion websites, e-newsletters, webinars, and postings to mass social media platforms. While the trend in content marketing was initiated through marketing, PR and communications professionals have an enormous opportunity. After all, PR pros are the original content creators – they tell brand stories.