Web Readers Attracted to Facts

numbersWant to grab your web readers? Give them facts and numbers.

Eye tracking research shows that users’ eyes are attracted by numbers in web content. Why? Because numbers usually represent facts.

Be sure your facts are relevant to your content. Irrelevant news, articles, and references create diversions that sidetrack users from your key messages.

The value of facts and numbers has been validated in several studies conducted by Nielsen Norman Group.

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