With so much information in PR distributed online, understanding and sharing the best online metrics is critical for sharing and reporting. Free tools like Google Analytics, Facebook Insights, and other quantitative tools, can give you the hard numbers to demonstrate campaign success, in addition to more qualitative analysis. Hear from the digital communications industry’s leading experts on how to gather meaningful data, analyze it, and then optimize it. From bounce rates, to traffic sources, to keywords, we’ll walk you through the metrics that matter.
- Shana Glickfield (@dcconcierge), Partner, Beekeeper Group
- Katie Harbath (@katieharbath), Manager Public Policy, Facebook
- Cary Lawrence (@csavlaw), VP, Business Development, SocialCode
The session is free for members and $15 for non-members. Register now