Mobiles Republic, a global news syndication company, recently released the results from its 2013 survey of news reading habits. The study, based on the responses of more than 8,000 News Republic® app users, indicates that readers’ appetites for accurate, multi-sourced, and fresh news is on the rise.
Here are key takeaways:
- People are checking news more frequently for shorter amounts of time. People are checking the news more often and typically on mobile devices. 75 percent of readers with smartphones and 70 percent with tablets check the news more than once a day.
- 73 percent of those surveyed said they use aggregators intensively, up from 33 percent a year ago. Use of branded news applications (such as leading national dailies), on the other hand, decreased from 60 percent to 40 percent in the same period.
- People are increasingly checking social sites like Facebook and Twitter for news updates.