Here’s a great professional development opportunity for DC area public relations professionals who want to get value from social media. PRSA-NCC presents Using Social Media to Drive Influence on Weds, August 14, 8-10 a.m., in Washington, DC.
Social Media is a two-way communications tool that can help drive thought leadership. Communications leaders who understand how social media can drive results become the trusted advisers of their CEOs and clients, providing value that crosses from communications and marketing and into overall business strategy.
This event will not teach you what a hashtag is or the difference between liking and following. Presenters will look at how to develop an “owned media” strategy that complements and supports earned and paid media.
Anthony Shop, Managing Director and Co-Founder of the leading digital agency Social Driver, will provide an overview of how leading corporations and nonprofits are using social media to address a range of business challenges, from improving employee performance to deepening relationships with stakeholders. He will also share how digital agencies develop strategies to produce results for their clients.
Christina Gordon, Director of Communications of the advocacy nonprofit Change the Equation, will address social media from the inside. She will describe how executive level goals translate into strategies and tactics that produce measurable results. Christina will also address the pros and cons of working with outside consultants to manage social media accounts.