What Makes A Great Online Newsroom

SearchEngineAccording to Steve Momorella at TEKGROUP, these are the 20 essential elements of a great online newsroom:

  • Search
  • PR Contacts
  • News Releases
  • Digital Press Kits
  • B-roll & Embed Video
  • High-Res Photos
  • Thought Leaders / SME
  • Background/Company
  • Executive Bios
  • Integrated Social Media
  • Email Alert Distribution
  • Integrated Analytics
  • RSS Feeds
  • Info Request Form
  • Search Engine Optimization
  • Events Calendar
  • Crisis Center / Dark Site
  • Sharing/ Social Bookmark
  • Media Contacts & Lists
  • Campaign Tracking

While all of these elements contribute to the success of your newsroom, keep this overarching advice from Momorella in mind: “successful online newsrooms have a lot of content.”