PRSA-NCC presents Using Social Media to Drive Influence on Weds, August 14, 8-10 a.m. in Washington, DC.
Social Media is more than just another marketing channel; it is a two-way communications tool that can help drive thought leadership online and off. Communications executives who understand how social media can drive business results become the trusted advisers of their CEOs and clients, providing value that crosses from communications and marketing and into overall business strategy.
This social media workshop will pose serious questions about how to develop an “owned media” strategy that complements and supports earned and paid media. This workshop will cover the following learning objectives.
Panelists are Anthony Shop, Managing Director and Co-Founder of the leading digital agency Social Driver, and Christina Gordon, Director of Communications of the advocacy nonprofit Change the Equation.