Years ago I tracked Internet access closely – it is only an effective way to reach people if they are able to get to it! I don’t see much data about access anymore; I think we all assume everyone is online.
So, some surprising news from Pew: only 70% of American adults ages 18 and older have a high-speed broadband connection at home as of May 2013
Also according to a nationally representative survey by the Pew Research Center’s Internet & American Life Project, 3% of American adults go online at home via dial-up connections.
Groups with the highest rates of home broadband adoption continue to be college graduates, adults under age 50, and adults living in households earning at least $50,000, as well as whites and adults living in urban or suburban areas.
“We’ve consistently found that age, education, and household income are among the strongest factors associated with home broadband adoption,” said Kathryn Zickuhr, Research Associate for the Pew Research Center’s Internet Project and lead author of the report. “Many dial-up users cite cost and access as the main reasons they don’t have broadband, but for adults who don’t use the internet at all, a lack of interest is often the main issue.”