Email Newsletters Still an Effective Way to Communicate

email-newsletterAlthough the latest bright and shiny social platforms get most of the attention, email newsletters are still a great way to reach target audiences. People love to get content that they choose and appreciate having interesting information delivered to their inboxes.

Here are tips for building a successful email newsletter today:

  • Entertain and inform. Make sure the “voice” of your enewsletter is consistent, lively, and interesting.

  • Be brief. Get your point across in 150 words or less. People skim rather than read, and reading email is no exception.

  • Stick to one topic. A single focus increases the chance that your reader will focus on the messages you consider most important and won’t get distracted. Less is more.

  • Use the content in more than one place to reinforce messages. Use social platforms to share the same content tailored for those platforms. Cross link as much as possible.

More tips? Share them here.

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