Free Webinar: What’s the ROI of an Influencer?

freeSocial Media Today is offering a webinar, “What’s the ROI of an Influencer?” on Nov. 12 at 12pm ET/9am PT.

Influencer marketing takes into account the value of social networks in which the opinions of some individuals carry more weight than those of others. While traditional marketing broadcasts a message to an entire demographic, influencer marketing is dedicated to finding the individual who can help drive a desired behavior to a critical mass, driving toward the “tipping point” that Malcolm Gladwell describes.

The webinar will look at what is an influencer worth and how to leverage influencers to maximize ROI.

  • Identify your influencers
  • Use influencers for lead-generation
  • Grow your influencer network
  • Measure the worth of your network

Register now