Influencer marketing takes into account the value of social networks in which the opinions of some individuals carry more weight than those of others. While traditional marketing broadcasts a message to an entire demographic, influencer marketing is dedicated to finding the individual who can help drive a desired behavior to a critical mass, driving toward the “tipping point” that Malcolm Gladwell describes.
The webinar will look at what is an influencer worth and how to leverage influencers to maximize ROI.
- Identify your influencers
- Use influencers for lead-generation
- Grow your influencer network
- Measure the worth of your network