3 Goals of a Home Page

SearchEngineProbably everyone in your organization has an idea of what should be on the website home page. But, having an effective home page is really as simple as satisfying three goals:

  1. Give users information in clear, direct language and images
  2. Provide top-level navigation to additional information inside the site
  3. Tell users the site’s purpose, usually with a tagline

Content that satisfies these goals should be at the top of the page and should be the focus of the page.