Majority of Adults Use Social Network Sites

A new survey from the Pew Research Center’s Internet Project shows that 73 percent of online adults now use a social networking site of some kind. Also, 42 percent of online adults now use multiple social networking sites.

Some stats:

  • 71% of online adults are now Facebook users
  • 42% of online adults use two or more social networks
  • Among those who only use one major social networking platform, 84% use Facebook, 8% use LinkedIn, 4% use Pinterest, and 2% use Instagram or Twitter.
Adults on Social Media Sites
Social site % Using 2012 % Using 2013
Facebook

67%

71%

LinkedIn

20

22

Pinterest

20

22

Twitter

16

18

Instagram

13

17

Source: Pew Research, December 2013

More data is available in the full report.