Social media is always changing, but in 2014 I think we are to the point that there are a few essential dos and don’ts for using social media to communicate. I offer a few and welcome your thoughts on what to add.
- Pick a few places. There are many social media sites and more cropping up all the time. Don’t try to be everywhere. Be where your audience is, based on where they are connecting and – more importantly – engaging with you. If you are not sure where your audience prefers to connect with you, just ask!
- Limit your posts. No one wants to hear from you all the time. Limit your posts to what you really need to say. Frequency can depend on the platform – maybe a few times a week on Facebook and three times a day on Twitter. Never post just because you think you need to fill a gap in time or some white space.
- Be selective about your words and tags. Make sure each post is well written. Every word should pull its weight; words that are not needed should be edited out. Less is more in communicating, especially online. Use only the hashtags that make meaningful connections between your content and other related conversations.
- Interact. Social media is about engaging or interacting with people. If you don’t feel like being social, then this isn’t the place for you. Your goal should be to get as much information as you give.
I welcome your thoughts on the basics for your social media strategy.