PRSA-NCC is presenting a workshop, “How Google Changed the Press Release,” on February 19 from 8-10 a.m. at the Navy Memorial in Washington, DC.The event will define the new rules and tools for crafting and distributing news releases and content that engages and activates your key audiences. Speakers Serena Ehrlich and Anthony Shop will provide ideas and tips you can implement immediately to increase the ROI of your press release – from awareness, to action to advocacy. More details and registration.
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